DESIGN STRATEGY
We live in an era steeped in nostalgia, where turbulent times have us longing for the „good old days.“ Cultural phenomena such as Stranger Things bring the aesthetics of the eighties back into the limelight, while the music industry revives the energy of the nineties, with the techno scene thriving once more. This movement embodies tolerance, openness, and creativity, characterized by bold colors and innovative stage designs that define its DNA.

This cultural resurgence inspires my product: „9Teas.“ The drink features a vibrant, colorful, and inviting design that reflects the lively spirit of the era. „9Teas“ is a refreshing, alcohol-free iced tea, free from artificial flavors and high sugar content, making it a healthier alternative. While designed for the refrigerated section of supermarkets, the product is also crafted to appeal to the club and bar scene as a popular non-alcoholic option, merging nostalgia with modern consumer needs.