DIGITAL DESIGN OF A SNAPCHAT FILTER: „GO ORANGE!“
As part of a study project, I designed the „Go Orange!“ Snapchat filter to engage Syracuse sports fans worldwide. Created using Lens Studio, the filter showcases how playful, interactive design can amplify a brand message and connect with new audiences.

This project highlighted the potential of Snapchat filters as a modern branding tool, complementing traditional design elements to create unique and memorable user experiences.