SNAP UI

DESIGN STRATEGY

Lens Studio makes it very easy to create impressive filters and effects in a short period of time. Depending on the level of experience, users can access templates and a variety of tutorials. I had to get used to the software’s user interface at first, but I quickly became familiar with its features. As you can see in my example, Snapchat filters can be used very well to spread a brand message in a fun and playful way. My „Go Orange!“ filter can be used by Syracuse sports fans around the world to support their teams at important games. Also, in future projects, it’s worth considering Snapchat filters in addition to „normal“ design elements that not only push the brand message, but also reach a whole new audience that you wouldn’t have reached with regular campaigns.